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Support Counterfeit Prevention Roll-Out in Multiple Countries for Infant and Adult Formula Milk Manufacturer
Customer
Infant and adult formula milk manufacturer
Industry
Infant Formula Industry
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Challenge
• Counterfeit prevention
• Need for complete visibility of product movement and improved business insights
• Link with the current CRM system to extend to loyalty management
• Support multiple countries roll-out through a cloud-based solution
Solution
• Instantaneous product authentication for customer protection
• Real-time business data and product movement information
• Digitalised loyalty program to ease loyalty redemption process
Results
• Business insights improving product positioning
• Timely damage control should issue arise
• Cost-saving and ease of loyalty redemption process