Marshall Cavendish Hong Kong Book Launch with Phygitalbook Solution in April 2017

On 29 April 2017, Marshall Cavendish Hong Kong has officially launched its new education book with Phygitalbook Solution powered by i-Sprint’s AccessReal.

Phygital Book is a strategic partnership project between CTPS DIGIPRINT and i-Sprint Innovations to offer publishers of books, journals, reference works, and travel guides a new solution to provide readers with content beyond physical book.

This solution, based on i-Sprint’s award-winning authentication and security technology for the financial sector, provides an innovative solution for anti-counterfeiting, track-and-trace, and product identification. In a nutshell, the solution supports brand protection, personalizes consumer access, facilitates online learning, tracks product dissemination, and offers data analytics. The latter empowers publishers with real-time metrics and actionable intelligence to further engage their consumers, push related content online, and drive discovery and monetisation.