On 29 April 2017, Marshall Cavendish Hong Kong has officially launched its new education book with Phygitalbook Solution powered by i-Sprint’s AccessReal.

Phygital Book is a strategic partnership project between CTPS DIGIPRINT and i-Sprint Innovations to offer publishers of books, journals, reference works, and travel guides a new solution to provide readers with content beyond physical book.

This solution, based on i-Sprint’s award-winning authentication and security technology for the financial sector, provides an innovative solution for anti-counterfeiting, track-and-trace, and product identification. In a nutshell, the solution supports brand protection, personalizes consumer access, facilitates online learning, tracks product dissemination, and offers data analytics. The latter empowers publishers with real-time metrics and actionable intelligence to further engage their consumers, push related content online, and drive discovery and monetisation.