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Enhancing redemption processes and product tracking through Accessreal
Customer
Bayer
Industry
Life Sciences, Pharmaceuticals
Size
103,824 employees
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Case Study 1 keyboard_arrow_leftPrevious Nextkeyboard_arrow_right
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Challenge
• Lack of identifying features to help patients recognize original products
Solution
• Dual-layer authentication label for product information and instant product authentication
• Track and trace aids on distribution channel management
Results
• Ability to provide an easy and convenient way for customers to scan and verify the authenticity of their products
• Digitalize the process of redemption – no longer need to collect cut-out from product packaging for redemption
• Ability to identify the location of scan activities on their products