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Eliminating Counterfeit with AccessReal Cloud-Based Solution
Customer
Kwong Cheong Thye
Industry
Food Manufacturing
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Challenge
• Increasing counterfeit issue especially for export to China market
• Lack of physical server or IT personnel to implement and maintain the solution
Solution
• AccessReal Cloud Solution to Resolve Requirement of Physical Server and IT Personnel
• Dual-layer QR Code Solution – Keeping Production Cost while Enabling Authentication
• Enable Target Marketing and Product Recall with Real-Time Business Data
• WeChat Integrated to Ease Consumers’ Authentication Process
Results
• Reduced Counterfeit and Recovered Lost Sales
• Rebuilding Customers’ Confidence and Eliminate Health Risks
• Reduced Cost with Targeted Product Recall and Direct Marketing