7 December 2015 – Poly Moufans Commune – Kweichow Maotai specialized auction had successfully closed $21 million deals. Beijing China Wine Culture Research Association (Referred as Moufans Commune), established in 2009 by Kweichow Moutai Co., Ltd, is the only professional organization that specialized in Chinese wine culture research and aged wine service in China. In this auction, the organization provided authenticity guarantee that every item auctioned is original (factory, bottle, seal) and genuine, hence, anti-counterfeit solution played an important role in this Maotai liquor auction. After stringent evaluation, Moufans Commune selected An Xun Ben (i-Sprint Innovation’s China office) AccessReal Anti-Counterfeit Authentication and Traceability System. Every bottle of auction Maotai liquor is labelled with anti-counterfeit QR code, purchasers only need to use their smart phone to scan the dual QR code label to obtain official product information and authenticate the product. This show how serious Moufans Commune is in anti-counterfeit.
Close Collaboration between Moufans Commune and AccessReal
As we know, the Maotai liquor has high commercial value and collection value, thus, counterfeiting is rampant and consumers have difficulty distinguish between real and fake liquor. With the rapid popularity of e-commerce, the different purchasing channels caused the liquor’s pricing to vary and this has seriously affected the China Maotai liquor brand image, company revenue and the interests of consumers.
Faced with ever-changing market environment and counterfeit mean, Beijing China Wine Culture Research Association, been the most professional Maotai wine service organization, have been following closely with the development and application of new anti-counterfeiting technology. Moufans Commune has gone through thorough investigation and comparison to select AccessReal Anti-Counterfeit and Traceability system. AccessReal has many innovative technology and functions that can fulfil Moufans Commune’s needs in preventing counterfeit and grey market. Both companies are very pleased with this collaboration.
The Ultimate AccessReal Anti-Counterfeit Solution lived up to its Promise
AccessReal has 3 key strengths that won the full trust of Moufans Commune. First, the dual anti-counterfeit label has anti-duplicate, anti-tamper and anti-malicious query functions. Each product has a set of unique dual QR code label, the underlying code can only be scanned once as such duplication is invalid and this will eliminate counterfeit opportunity from the root. Once the anti-counterfeit label has been registered, it cannot be tampered. If been tampered, the anti-counterfeit code will not pass through the verification. With the unique dual QR code, the covert layer can be scanned numerous time for basic product and logistic information; the underlying code is scanned for one-time check of authenticity and this can prevent malicious enquiry without affecting the basic product information enquiry and logistics management.
Second, backed by bank-grade information security technology, business confidential information and consumer privacy are well protected. This includes strict control of user access, data transmission and storage encryption, APP reinforcement to ensure it will not be easily hacked or maliciously tamper to prevent product identity query channel been hacked.
Lastly, AccessReal is scalable. It can incorporate different variety of security label forms (RFID, NFC, Barcode etc.). Companies have the freedom to fix the anti-counterfeit security level, it can based on product value and type to decide whether to use single or multiple combination security code methods.
The research & development and design of AccessReal aim to better safeguard the legitimate rights and interests of businesses and consumers. It provides businesses and administrative law enforcement departments an effective means of combating counterfeit activities and gives consumers a convenient and reliable tool to authenticate the products. In this way, the solution will help to regulate the market environment and establish a long-term mechanism.