{"id":80265,"date":"2021-10-24T17:26:21","date_gmt":"2021-10-24T09:26:21","guid":{"rendered":"https:\/\/www.i-sprint.com\/?p=80265"},"modified":"2021-12-16T17:30:55","modified_gmt":"2021-12-16T09:30:55","slug":"sustainability-with-blockchain","status":"publish","type":"post","link":"https:\/\/www.i-sprint.com\/ja\/sustainability-with-blockchain\/","title":{"rendered":"Moving Towards Sustainability with Blockchain"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-right:0px;--awb-padding-bottom:0px;--awb-padding-left:0px;--awb-margin-top:0px;--awb-margin-bottom:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;--awb-margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-image-element fusion-image-align-center in-legacy-container\" style=\"text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><div class=\"imageframe-align-center\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"1664\" height=\"742\" alt=\"marcell-viragh-ZQas4Ehf-F4-unsplash\" title=\"marcell-viragh-ZQas4Ehf-F4-unsplash\" src=\"https:\/\/www.i-sprint.com\/wp-content\/uploads\/2021\/10\/marcell-viragh-ZQas4Ehf-F4-unsplash-scaled-e1633084723477.jpg\" class=\"img-responsive wp-image-80612\" srcset=\"https:\/\/1217570951.rsc.cdn77.org\/wp-content\/uploads\/2021\/10\/marcell-viragh-ZQas4Ehf-F4-unsplash-scaled-e1633084723477-200x89.jpg 200w, https:\/\/1217570951.rsc.cdn77.org\/wp-content\/uploads\/2021\/10\/marcell-viragh-ZQas4Ehf-F4-unsplash-scaled-e1633084723477-400x178.jpg 400w, https:\/\/1217570951.rsc.cdn77.org\/wp-content\/uploads\/2021\/10\/marcell-viragh-ZQas4Ehf-F4-unsplash-scaled-e1633084723477-600x268.jpg 600w, https:\/\/1217570951.rsc.cdn77.org\/wp-content\/uploads\/2021\/10\/marcell-viragh-ZQas4Ehf-F4-unsplash-scaled-e1633084723477-800x357.jpg 800w, https:\/\/1217570951.rsc.cdn77.org\/wp-content\/uploads\/2021\/10\/marcell-viragh-ZQas4Ehf-F4-unsplash-scaled-e1633084723477-1200x535.jpg 1200w, https:\/\/1217570951.rsc.cdn77.org\/wp-content\/uploads\/2021\/10\/marcell-viragh-ZQas4Ehf-F4-unsplash-scaled-e1633084723477.jpg 1664w\" sizes=\"(max-width: 800px) 100vw, 1200px\" loading=\"lazy\" \/><\/span><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:15px;margin-bottom:15px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-text fusion-text-1\"><p><span style=\"font-weight: 400;\">Consumers are now placing more emphasis on social and environmental impact caused by products. This shift in mindset is clearly evident among the younger consumers. According to <\/span><a href=\"https:\/\/sigearth.com\/gen-z-makes-sustainability-important-for-all-businesses\/\"><span style=\"font-weight: 400;\">a survey by Sustainable Investment Group<\/span><\/a><span style=\"font-weight: 400;\">, 73% of generation Z has shown more willingness in paying a higher price for sustainable products.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The demand for sustainable products has pivoted a need for change in most businesses. Businesses not only need to move into sustainability, they need to be able to provide transparency to consumers, allowing consumers to verify businesses\u2019 claimed green initiatives. While businesses may hesitate to move due to possible incurred cost, a <\/span><a href=\"https:\/\/www.accenture.com\/us-en\/insights\/strategy\/delivering-promise-sustainability\"><span style=\"font-weight: 400;\">research report from Accenture <\/span><\/a><span style=\"font-weight: 400;\">pointed out that companies which place focus on sustainability achieved 3.7 times higher operating margin and 2.6 times higher shareholder returns than their counterparts.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Blockchain plays an important role in providing sustainability information. Put simply, blockchain provides a verifiable and immutable record of the entire product route map. The companies\u2019 claimed effort on fair labour practices and reducing of environmental impact can therefore be counter-checked and verified. Aside from transparency, blockchain ensures traceability. Transparency and traceability helps monitor any negative strain it may be causing to our natural resources and monitor if labour standards have been upheld across business operations and supply chain. Thanks to blockchain technology, consumers now have adequate information about truly sustainable products, to make better decisions.\u00a0\u00a0\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/accessreal.i-sprint.com\/\"><span style=\"font-weight: 400;\">AccessReal<\/span><\/a><span style=\"font-weight: 400;\"> is a blockchain-based product traceability solution. With a unique product identity attached to each product, all product movements and every transaction within the supply chain is recorded. Stakeholders can trace the origin of the raw material, how the raw material was sourced and handled, ensuring businesses are eco-friendly and inline with fair labour practices. Contact <\/span><a href=\"https:\/\/accessreal.i-sprint.com\/contactus\/\"><span style=\"font-weight: 400;\">i-Sprint Innovations<\/span><\/a><span style=\"font-weight: 400;\"> to learn more about AccessReal Blockchain Solution.\u00a0<\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">References: <\/span><a href=\"http:\/\/www.changemag-diinsider.com\/blog\/is-moving-towards-digital-sustainability-marketing-of-benefit-to-all\"><span style=\"font-weight: 400;\">http:\/\/www.changemag-diinsider.com\/blog\/is-moving-towards-digital-sustainability-marketing-of-benefit-to-all<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/em><\/p>\n<p><em><a href=\"https:\/\/www.sustainability-times.com\/sustainable-business\/blockchain-can-be-a-vital-tool-to-boost-sustainability\/\"><span style=\"font-weight: 400;\">https:\/\/www.sustainability-times.com\/sustainable-business\/blockchain-can-be-a-vital-tool-to-boost-sustainability\/<\/span><\/a><\/em><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Consumers are now placing more emphasis on social and environmental impact caused by products.<\/p>\n","protected":false},"author":141,"featured_media":80612,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","footnotes":""},"categories":[174],"tags":[],"class_list":["post-80265","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-ja-2"],"_links":{"self":[{"href":"https:\/\/www.i-sprint.com\/ja\/wp-json\/wp\/v2\/posts\/80265","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.i-sprint.com\/ja\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.i-sprint.com\/ja\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.i-sprint.com\/ja\/wp-json\/wp\/v2\/users\/141"}],"replies":[{"embeddable":true,"href":"https:\/\/www.i-sprint.com\/ja\/wp-json\/wp\/v2\/comments?post=80265"}],"version-history":[{"count":5,"href":"https:\/\/www.i-sprint.com\/ja\/wp-json\/wp\/v2\/posts\/80265\/revisions"}],"predecessor-version":[{"id":80614,"href":"https:\/\/www.i-sprint.com\/ja\/wp-json\/wp\/v2\/posts\/80265\/revisions\/80614"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.i-sprint.com\/ja\/wp-json\/wp\/v2\/media\/80612"}],"wp:attachment":[{"href":"https:\/\/www.i-sprint.com\/ja\/wp-json\/wp\/v2\/media?parent=80265"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.i-sprint.com\/ja\/wp-json\/wp\/v2\/categories?post=80265"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.i-sprint.com\/ja\/wp-json\/wp\/v2\/tags?post=80265"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}