{"id":80001,"date":"2021-06-16T17:27:54","date_gmt":"2021-06-16T09:27:54","guid":{"rendered":"https:\/\/www.i-sprint.com\/?p=80001"},"modified":"2021-12-16T17:36:39","modified_gmt":"2021-12-16T09:36:39","slug":"this-is-why-businesses-are-digitalising-their-product-identity-tags","status":"publish","type":"post","link":"https:\/\/www.i-sprint.com\/ja\/this-is-why-businesses-are-digitalising-their-product-identity-tags\/","title":{"rendered":"This is why businesses are digitalising their product identity tags"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-right:0px;--awb-padding-bottom:0px;--awb-padding-left:0px;--awb-margin-top:0px;--awb-margin-bottom:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;--awb-margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-image-element fusion-image-align-center in-legacy-container\" style=\"text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><div class=\"imageframe-align-center\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"2400\" height=\"1600\" title=\"businesses-are-digitalising-their-product\" src=\"https:\/\/www.i-sprint.com\/wp-content\/uploads\/2021\/06\/businesses-are-digitalising-their-product.jpg\" alt class=\"img-responsive wp-image-80623\" srcset=\"https:\/\/1217570951.rsc.cdn77.org\/wp-content\/uploads\/2021\/06\/businesses-are-digitalising-their-product-200x133.jpg 200w, https:\/\/1217570951.rsc.cdn77.org\/wp-content\/uploads\/2021\/06\/businesses-are-digitalising-their-product-400x267.jpg 400w, https:\/\/1217570951.rsc.cdn77.org\/wp-content\/uploads\/2021\/06\/businesses-are-digitalising-their-product-600x400.jpg 600w, https:\/\/1217570951.rsc.cdn77.org\/wp-content\/uploads\/2021\/06\/businesses-are-digitalising-their-product-800x533.jpg 800w, https:\/\/1217570951.rsc.cdn77.org\/wp-content\/uploads\/2021\/06\/businesses-are-digitalising-their-product-1200x800.jpg 1200w, https:\/\/1217570951.rsc.cdn77.org\/wp-content\/uploads\/2021\/06\/businesses-are-digitalising-their-product.jpg 2400w\" sizes=\"(max-width: 800px) 100vw, 1200px\" loading=\"lazy\" \/><\/span><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:15px;margin-bottom:15px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-text fusion-text-1\"><div align=\"justify\">\n<p><span style=\"font-weight: 400;\">Product tags such as barcodes are ubiquitous on physical goods. These tags carry information on pricing, and they enable products to be scanned into large-scale inventory and point-of-sale systems.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Barcodes are not the only type of product tag. Others include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Quick Response (QR) Code<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Near-Field Communication (NFC) Tag<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Radio-Frequency Identification (RFID) Tag<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Though they are usually considered identity markers, product tags can become so much more in the hands of a smart business. Learn more about how product tags enhance business operations at every step\u2014from the time of a product\u2019s creation to the moment it reaches the customer\u2019s hands.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">What is digitalisation?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Digitalisation is a term used to refer to any change or initiative a business undertakes to transform an offline process into an online one, thus unlocking new opportunities. Digitalisation is carried out to reduce inefficiency, save time, and eliminate errors. By introducing digitalised product tags in the supply chain, for example, managers can replace pen-and-paper stocktaking.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The digitalisation of product identity tags are a cost-effective yet powerful step for businesses that wish to transform their operations and processes. With the additional information that businesses provide through digital product tags, customers can trust that the products they purchase are safe and authentic, and businesses will in turn enjoy more sales and improved buyer loyalty.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Four concrete benefits of digitalising product identity tags<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Businesses can enjoy four key benefits by digitalising product identity tags.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Counterfeit prevention and tracking<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Counterfeits are estimated to have cost the global economy <\/span><a href=\"https:\/\/industrytoday.com\/counterfeits-cost-money-reputation\/\"><span style=\"font-weight: 400;\">US$323 billion<\/span><\/a><span style=\"font-weight: 400;\"> in 2018. They do not simply damage revenues or cause reputational harm to businesses. Counterfeits also stifle innovation and job creation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Product tag digitalisation can help consumers instantly <\/span><a href=\"https:\/\/accessreal.i-sprint.com\/product-authentication\/\"><span style=\"font-weight: 400;\">distinguish authentic products<\/span><\/a><span style=\"font-weight: 400;\"> from the counterfeits with a single scan. Businesses will also receive alerts when a fake or duplicated scan occurs. Each product has a unique identity, so duplicate scans are an indication of counterfeit production\u2014and businesses can then take prompt action.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On a related note, it\u2019s important to ensure your product identity tags are unique and <\/span><a href=\"https:\/\/accessreal.i-sprint.com\/portfolio-items\/counterfeit-prevention-through-accessreal-clone-proof-code\/\"><span style=\"font-weight: 400;\">clone-proof<\/span><\/a><span style=\"font-weight: 400;\">. That means it should be impossible for third parties to create fake copies of the tags.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Supply chain visibility<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Product identity tags can be supported with <\/span><a href=\"https:\/\/accessreal.i-sprint.com\/blockchain\/\"><span style=\"font-weight: 400;\">blockchain<\/span><\/a><span style=\"font-weight: 400;\"> to ensure all product movements are recorded and stored safely.This means every time a party scans the tag, information is added to the blockchain- and storing information within the blockchain makes it immutable, creating not just a secured but rich database of information and supply-chain visibility.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With digitalised product tags, businesses can track stock distribution and movement, identify product diversion as it happens\u2014something previously not possible.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Product provenance and sourcing information<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Customers are becoming more conscious about how and where products are sourced.\u00a0 An <\/span><a href=\"https:\/\/www.ibm.com\/downloads\/cas\/EXK4XKX8\"><span style=\"font-weight: 400;\">IBM study<\/span><\/a><span style=\"font-weight: 400;\"> of 18,980 consumers in 28 countries, conducted in 2020, reveals a number of key insights on consumer behaviour:<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sustainability is important for almost 80% of respondents<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Traceability is important for 73% of respondents.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Among these, 71% say they are willing to pay a premium for products with traceable sources<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">It is not enough to talk about sustainability. You must be able to demonstrate the different initiatives and efforts you have made to operate sustainably and ethically.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fortunately, product identity tags can be linked to promotional, informational content about the product itself\u2014they are an ideal way to communicate this critical information without forcing it upon consumers. Curious shoppers can scan the tags to learn about where a product was sourced and how it was created, processed, and delivered. For example, they can verify that the cacao used to make a bar of chocolate came from a farm that is certified sustainable and ethical.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Consumer behaviour insights<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Consumers scan product tags to receive information on products; when they do so, companies can in turn collect their own information on consumer activity to understand buying behaviour and preferences.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As more and more consumers scan the different product tags, trends will begin to emerge that reveal the habits of certain consumer segments compared to others. Businesses can learn what type of information matters most\u2014product provenance, for example, or loyalty programmes and rewards\u2014and tailor their marketing efforts accordingly.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Enjoy the benefits of product identity tags\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Modern product identity tags are no longer used simply for inventory or stocktaking. They provide critical insight into consumer behaviour, protect the business from counterfeits, serve as an educational tool for buyers, and help businesses solve supply chain inefficiencies.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Contact <\/span><a href=\"https:\/\/accessreal.i-sprint.com\/contactus\/\"><span style=\"font-weight: 400;\">i-Sprint Innovations<\/span><\/a><span style=\"font-weight: 400;\"> to find out how you can start digitalising your product tags to enjoy the benefits digitalisation brings.\u00a0<\/span><\/p>\n<\/div>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Product tags such as barcodes are ubiquitous on physical goods. These tags carry information on pricing&#8230;&#8230;<\/p>\n","protected":false},"author":141,"featured_media":80623,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","footnotes":""},"categories":[174],"tags":[],"class_list":["post-80001","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-ja-2"],"_links":{"self":[{"href":"https:\/\/www.i-sprint.com\/ja\/wp-json\/wp\/v2\/posts\/80001","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.i-sprint.com\/ja\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.i-sprint.com\/ja\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.i-sprint.com\/ja\/wp-json\/wp\/v2\/users\/141"}],"replies":[{"embeddable":true,"href":"https:\/\/www.i-sprint.com\/ja\/wp-json\/wp\/v2\/comments?post=80001"}],"version-history":[{"count":4,"href":"https:\/\/www.i-sprint.com\/ja\/wp-json\/wp\/v2\/posts\/80001\/revisions"}],"predecessor-version":[{"id":80626,"href":"https:\/\/www.i-sprint.com\/ja\/wp-json\/wp\/v2\/posts\/80001\/revisions\/80626"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.i-sprint.com\/ja\/wp-json\/wp\/v2\/media\/80623"}],"wp:attachment":[{"href":"https:\/\/www.i-sprint.com\/ja\/wp-json\/wp\/v2\/media?parent=80001"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.i-sprint.com\/ja\/wp-json\/wp\/v2\/categories?post=80001"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.i-sprint.com\/ja\/wp-json\/wp\/v2\/tags?post=80001"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}